RealEstateProDirectory.com is an internet resource of real estate agents & brokers, appraisal, mortgage, for sale by owner, foreclosure, inspection services, insurance services, relocation services, apartment & rental, commercial rentals and more.

Posts Tagged ‘Business’

Real Estate Marketing Ideas – Save Money, Save Time

Saturday, May 7th, 2011

Looking for real estate marketing ideas that can save you money and time? There are many affordable real estate marketing ideas using social media tools, word-of-mouth campaigns, and even marketing templates. Here are just a few.

Real estate marketing ideas dealing with online and print marketing are perhaps the easiest and most obvious. Make sure your business cards are updated with your social media profiles. Create free “schwag” items like pens or mugs and give them to clients and friends. Consider vanity plates for your car and focus on word of mouth campaigns everywhere you go. Keep in mind the weight a hand written card of appreciation or thanks carries in this digital age. Other simple solutions might include:

* Sponsor a local event for charity
* Host a local meetup or even a tweetup
* Create a local business and resource guide

When it comes to email marketing, a few real estate marketing ideas you can do yourself include simple email campaigns offering tips and advice. Regular e-newsletters are a snap to put together with free online templates. Sending out flash birthday cards or seasonal greeting with your photo and contact information keeps you on the radar. In fact, seasonal homeowner reminders and safety tips is a great way to stay connected. One great avenue is to create “weekender tips” that include coupons to local attractions. Other options to consider:

* Work with local businesses to co-brand an email offer (send to both your contact lists)
* Invite people to a local event or free online Webinar for homeowners
* Provide rate updates and information
* Surveys or polls your clients and sharing the results with others

You can’t discuss real estate marketing ideas without addressing the blog and website aspect of your online presence. Consider creating an ebook that requires an email address for free download. This builds your subscription list. Podcast or video blogs on specific topics, especially when created in a series can be excellent attention grabbers. Client Q & A through a contact form in your sidebar is helpful and interactive. Make sure your Facebook, Twitter and other social media profiles are easy to find on your site. Be sure to respond to blog comments in a timely fashion and create an ongoing conversation therein. A few more real estate marketing ideas for your website or blog:

* Offer a free IDX search tool
* Host a contest with prizes from local businesses
* Post articles about local businesses or interesting neighborhoods on your blog

Today marketing is all about social networking platforms. You must have a Facebook account for your business. Fill out the profile completely and thoroughly with good detail. Take some time on this as people will read it to get a feel for you and your business. Additionally consider:

* Sending daily birthday wishes
* Commenting or Liking 3-5 posts every day
* Updating your status with something fun and valuable once a day
* Post helpful and relevant resources, links and information
* Create a happy client photo album with testimonials
* Create animated slideshows or a photo album for listings

Twitter is a new entity to many us, but don’t let it scare you away from leveraging the awesome power of this tool. When it comes to great real estate marketing ideas, Twiiter is just beginning to realize its full potential. Start by creating a Twitter profile and use twitterlocal.net to connect with people in your area. You can easily find people you know using Twitter’s “Find People” feature. Then begin tweeting valuable useful and interesting information! Things like:

* Homeowner tips (easy repairs, projects, upgrades)
* Post funny experiences and stories (related to your niche)
* Local market info, updates
* List yourself on Twitter directories: NearbyTweets, WeFollow, etc.
* Be the first one to tweet about breaking news
* Mention local event information
* Always tweet your blog posts
* Feel free to occasionally mention your professional expertise and activities

These are all simple and easy real estate marketing ideas that can significantly improve your exposure and maximize your following. There are plenty more, but these should get you started!

Real Estate Business Basics

Wednesday, September 30th, 2009

The investment in the real estate business is great and this is the first thing that the new entrepreneur must take into consideration before jumping in the business. This involves buying and selling of homes and other properties. Patience and the right opportunity is the key to success in this business. One may have to wait longer for the property to have a good value, but the ideal real estate professional during the time properly maintains the estate so that the value of asset increases and so does the net worth of the professional.

For the beginners in the real estate business things could be challenging in the beginning but holding your ground fast and not yielding to pressure can get to a long way in the business. The first thing to start your real-estate-business is to have the license for doing the business and you can start the business through the internet. The online training courses help the beginners to clear the pre-license specifications.

The professional has to be nineteen years old, possess a high school diploma and should have done the approved course. The real-estate business is demanding and this calls for some qualities for the beginners like negotiation skills with the buyer and seller of the property, an understanding of the laws of the government regarding property, ownership transfer laws, and the real estate transactions.
The real-estate-business also involves things like lending and mortgages, property appraisals, and the real transactions. In the property appraisals, the real worth of the property like home, office, and the rented property is done using different methods. The use of the property determines the valuation of the property and this is very important for the real-estate professionals to buy or sell the property with a profit.

The majority of the real-estate properties are bought using finances and so the real-estate professional must know the different methods of lending and mortgages since this would affect the profit or loss for them. When the professional has the knowledge of the mortgage and lending, they can better explain to their prospective customers what is adjustable and fixed rate and this will better help the buyer to take the decision and have confidence in the real estate professional. The professional also helps the clients with the best mortgage scheme and get them the best loan for buying the property.