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Archive for the ‘Real Estate Marketing’ Category

Real Estate Marketing Ideas – Save Money, Save Time

Saturday, May 7th, 2011

Looking for real estate marketing ideas that can save you money and time? There are many affordable real estate marketing ideas using social media tools, word-of-mouth campaigns, and even marketing templates. Here are just a few.

Real estate marketing ideas dealing with online and print marketing are perhaps the easiest and most obvious. Make sure your business cards are updated with your social media profiles. Create free “schwag” items like pens or mugs and give them to clients and friends. Consider vanity plates for your car and focus on word of mouth campaigns everywhere you go. Keep in mind the weight a hand written card of appreciation or thanks carries in this digital age. Other simple solutions might include:

* Sponsor a local event for charity
* Host a local meetup or even a tweetup
* Create a local business and resource guide

When it comes to email marketing, a few real estate marketing ideas you can do yourself include simple email campaigns offering tips and advice. Regular e-newsletters are a snap to put together with free online templates. Sending out flash birthday cards or seasonal greeting with your photo and contact information keeps you on the radar. In fact, seasonal homeowner reminders and safety tips is a great way to stay connected. One great avenue is to create “weekender tips” that include coupons to local attractions. Other options to consider:

* Work with local businesses to co-brand an email offer (send to both your contact lists)
* Invite people to a local event or free online Webinar for homeowners
* Provide rate updates and information
* Surveys or polls your clients and sharing the results with others

You can’t discuss real estate marketing ideas without addressing the blog and website aspect of your online presence. Consider creating an ebook that requires an email address for free download. This builds your subscription list. Podcast or video blogs on specific topics, especially when created in a series can be excellent attention grabbers. Client Q & A through a contact form in your sidebar is helpful and interactive. Make sure your Facebook, Twitter and other social media profiles are easy to find on your site. Be sure to respond to blog comments in a timely fashion and create an ongoing conversation therein. A few more real estate marketing ideas for your website or blog:

* Offer a free IDX search tool
* Host a contest with prizes from local businesses
* Post articles about local businesses or interesting neighborhoods on your blog

Today marketing is all about social networking platforms. You must have a Facebook account for your business. Fill out the profile completely and thoroughly with good detail. Take some time on this as people will read it to get a feel for you and your business. Additionally consider:

* Sending daily birthday wishes
* Commenting or Liking 3-5 posts every day
* Updating your status with something fun and valuable once a day
* Post helpful and relevant resources, links and information
* Create a happy client photo album with testimonials
* Create animated slideshows or a photo album for listings

Twitter is a new entity to many us, but don’t let it scare you away from leveraging the awesome power of this tool. When it comes to great real estate marketing ideas, Twiiter is just beginning to realize its full potential. Start by creating a Twitter profile and use twitterlocal.net to connect with people in your area. You can easily find people you know using Twitter’s “Find People” feature. Then begin tweeting valuable useful and interesting information! Things like:

* Homeowner tips (easy repairs, projects, upgrades)
* Post funny experiences and stories (related to your niche)
* Local market info, updates
* List yourself on Twitter directories: NearbyTweets, WeFollow, etc.
* Be the first one to tweet about breaking news
* Mention local event information
* Always tweet your blog posts
* Feel free to occasionally mention your professional expertise and activities

These are all simple and easy real estate marketing ideas that can significantly improve your exposure and maximize your following. There are plenty more, but these should get you started!

The Power of Advertising Real Estate Business

Saturday, July 25th, 2009

The Real Estate business is truly unique in the sense that most people will only engage in it once or twice in their entire life. In the real estate business, advertising remains to proliferate with more ways that could increase productivity. However, for those who still don’t know how to maximize the potential of advertising in increasing their real estate sales, here are some ways to brood over:

Today’s buyers and sellers turn to the Internet first. To be competitive, Real Estate businesses have started to tap into the power of the internet. Real estate businesses may consider the benefits of advertising their products or services online. In this manner, they could even increase their market share by accessing those who cannot be reached by simple ways of promotions and advertising. People behind the real estate business may choose from the different web site listings available in the Internet today.

Real Estate businesses should realize that potential buyers nowadays desire to see many options. Before deciding on purchasing a home, they now do research on the internet, scanning for good deals and supporting information to help them weigh their decision. Real estate businessmen may also opt for the search engines that are available in the Internet. With a reasonable amount, real estate businesses may promote their products online and may get more exposure through search engines.

Banner advertising are those ads that appear on top of a certain sponsoring website. It contains the business’ name and the hyperlink that connects the customer to the business’ site. Real estate entrepreneurs may take the chance of increasing their exposure online by letting the people know that they exist. Real estate businesses may also resort to this kind of advertising. Though, special considerations should be made when constructing emails so that it will not be categorized as spam. To maximize the use of this advertising technique, the real estate business must also have an email list of their potential buyers.

The Traditional Method. One of the best ways to advertise a product is to use the traditional method of advertising – the print and the broadcast advertisements. There are people who would rather see the advertising on television or in newspapers than online. Advertising in Contractor and Home Builder shows. Contractor and Home Builder shows are becoming extremely popular among folks who are looking to build their home. Some of them are also, perhaps, looking for considering already built property and are there to view some of the services of home builders and/or contractors for whatever revisions and renovations they may wish to make. Affiliate yourself with the most reputable contractors or home builders in the show.