A real estate marketing tactic that works wonderfully for somebody else may not work for you. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices.

Persistence - Repetition is a big part of real estate marketing. If you make them a staple of your real estate marketing efforts by pursuing them consistently you should be able to develop a steady stream of prospects and a solid income within 3 - 6 months, depending on your local market conditions. False: Web traffic = web leads True: Web traffic + lead generation = web leads I would say website lead generation is the most important aspect of real estate marketing online.

From this brief sample, you can see how attrition shadows all aspects of your online real estate marketing program. You’re the most powerful real estate marketing tool you own, whether you realize it or not.

As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins. Keep using them until the opt-in rate drops so badly that it isn’t worth wasting that precious online real estate on your site. Real estate online is so hot that Google is talking about creating a whole separate Google directory just for real estate.

Other online marketing courses and training modules are also as accessible as online real estate courses. Ezines - By getting your articles published in other people’s ezines, you can get a link on the most valuable real estate online, a targeted prospect’s email “inbox. Thanks to online real estate courses, even the plain, good housewife can now extend to others the secret to good home building.

Billions of dollars for online real estate advertising will continue to shift in the next three years. From this brief sample, you can see how attrition shadows all aspects of your online real estate marketing program.

No Comments »
Filed under: Real Estate Marketing

1. You are about ready to purchase a parcel of real estate. Before closing the sale, you have a title insurance company do a preliminary title search to make sure there are no defects in your title. Everything is OK, so you arrange to close the sale as soon as the title insurance company can issue you a policy. The title insurance company does a last-minute search to make sure there haven’t been any changes, closes the sale, and issues you a title insurance policy.

2. The title insurance company finds that the seller’s title is fine, but alas - you are paying for the property with a bank loan, and the bank wants a mortgage on the property in exchange. So tell the closing agent to get you a title policy that makes an exception in its coverage for your mortgage. The bank, meanwhile, will issue the money only when it receives a title policy showing that it has a valid first mortgage on your property. Except for that mortgage, you’re covered against any encumbrances or other title defects on the property.

3. Your title insurance company checks out the seller’s title and discovers that it has a mortgage on it (probably taken out when the seller purchased the property). So make sure that the closing agent closes escrow only when the title insurance company issues a policy that does not list the owner’s mortgage as an exception to its coverage. Of course they’re not gonna do that until the mortgage is paid off, thus putting the ball in the owner’s court. But you can smooth this one over by agreeing with the owner that part of your purchase money be paid to the holder of the mortgage in order to extinguish it. This will clear up the title and cause the title insurance company to issue a policy with no exceptions, clearing the way for you to close the sale on your terms.

No Comments »
Filed under: Real Estate Insurance

Efficiency is the primary quality measured in the Financial Perspective, and with the Balanced Scorecard used as a measurement system, it particularly means that the strategy execution should lead to improved results. Planning real estate processes should be focused on the strategic importance of occupancy costs to define, manage and measure them. It will provide information of business’s true profitability and lead to more accurate valuation of real estate assets.

Occupancy cost escalation has a significant impact on how firms use their office space. If the business occupies too much space, it leads to overpaying that does not match the budget, and the company carefully reconsiders the utilization of the office space in an effort to reduce occupancy costs and achieve planned income goals. This primarily concerns law firms ? large consumers of office space. Among cost-saving measures there are strategies including moving support functions to less expensive space within a building or a combination of less expensive space and lower improvement costs which can also reduce location expenses. However cost-sensitive firms seek to measure and compare occupancy costs before considering facility relocation.

Sometimes it is problematic to assess true occupancy costs because of complex leases, billing procedures which often result in billing errors, and unexplained charges assessed by landlords and property owners. Besides, business costs can be disguised as occupancy costs and distort the productivity of a particular real estate asset. Without a good benchmarking system occupancy cost accounts are often used inappropriately and can hide the real expense of the use of an asset.

To solve these problems the National Association of Accountants (NAA) has established benchmarks for defining occupancy costs related to the use of real estate assets by business. The number of items which are assigned to occupancy costs can be broken into two types: those that fall under costs of operation and those that are associated with costs of providing the fixed asset.

Day-to-day operational expenses like maintenance, utilities, and management provide examples of costs of operation. Capital costs, property taxes, insurance, and depreciation charges refer to costs of providing assets.

Following the principle of charging costs to occupancy expense accounts as they would be charged in the open market, the NAA suggests four tests. The first focuses on the question if the expense reflects a cost of providing, maintaining or using real estate, while the others center on the cost as it compares to current market conditions. Accounting occupancy cost separately provides a basis for comparison, measure business performance exclusive of occupancy costs, and measure underlying real estate values separate from business performance.

On the whole companies consider Financial Perspective as a factor determining long-term profitability. One of the prerequisites for building up a profitable real estate business is assessing the corporate strategy shown in the balanced scorecard with regard to the perspective in question, assuming it is of key importance to business performance as it tells whether the strategy execution is leading to improved results.

No Comments »
Filed under: Financial Real Estate